How the
Process Works
I believe every organization already has the insight it needs—it’s just buried beneath the pace of doing.
My work creates the space to pause, ask better questions, and see the system as a whole."
Kathryn Thom, Strategc Advisor
Clarity before
production.
Alignment before
growth.
Through structured conversation and strategic questioning, I help leadership teams surface what they already know but haven’t yet articulated. The process feels natural—more like a conversation than a workshop. There’s no homework, no jargon, and no pressure to perform.
I hold the container, guide the flow, and translate complexity into clarity. You leave with alignment, language, and a strategy that feels like it came from you—because it did.
Intuitive
You show up as you are—no prep, no homework, no slide decks. Through guided conversation, we draw out the insight already in your team and translate it into clear structure, language, and priorities.
Actionable
The process is interview-style and collaborative. It keeps everyone engaged, surfaces consensus naturally, and builds alignment in real time. Every session produces tangible progress—clarity compounds with each step.
Clarifying
By the end, your team has made key decisions together, seen their own ideas reflected back with structure and evidence, and left with shared ownership over the strategy that follows.
My Approach
Every successful organization moves through the same universal rhythm:
Goal Setting → Exploration → Strategy Design → Production Planning → Production → Review & Iteration.
The strongest companies don’t just run this cycle once—they learn how to move through it consciously, again and again. That’s where real adaptability and growth come from.
Most consulting models insert an outside expert into the middle of this loop—someone who diagnoses and prescribes without the lived context of your team. Niche’s approach flips that.
Your leadership and staff generate the strategy themselves, guided through a process that draws out their insight, experience, and intelligence. The result is clarity that feels both earned and obvious—because it comes from within your system, not imposed from outside it. Consensus and confidence are natural by-products of this process.
When strategy is built this way, it doesn’t fade when the consultant leaves. It becomes embedded in how your team thinks, decides, and collaborates. The process clears away the clutter, restores intuitive decision-making, and leaves you with a repeatable framework you can use long after the engagement ends.
Who I
Work With
I partner with leaders who are past the startup stage and ready for their next chapter.
You’re selling, leading, and creating impact, but you can feel that what’s next will require a different kind of clarity—whether that means transforming the business, launching a new product or service stream, or building an entirely new project from the ground up.
You’re not looking for someone to tell you what to do. You are looking for clarity that drives real action—so every decision, investment, and project creates momentum instead of confusion.
My
Background
My work sits at the intersection of psychology, business design, and communication.
I studied sociology and social policy at the University of Victoria and the University of Leeds, which shaped how I understand systems—why people do what they do, and how structures shape behavior.
Before launching my own agency in 2017, I worked as a brand and marketing manager for international organizations, government initiatives, and private enterprises. That experience showed me that results didn’t just come from great creative work—they came from clear thinking and repeatable systems.
Over time, I began studying psychology, coaching, and business development to bridge that gap. The result was Niche: a thinking system that helps organizations see themselves clearly, align around purpose, and move forward with confidence.